Case Study: How E.T. Advertisers & Snapchat Drove Record-Breaking Sales for Evry Jewels

Overview

Evry Jewels, a fast-growing direct-to-consumer (DTC) jewelry brand, sought to maximize sales during the highly competitive Black Friday and Cyber Monday (BFCM) season. To achieve this, they partnered with E.T. Advertisers, leveraging our deep expertise in performance marketing and innovative Snapchat strategies.
The goal was clear: scale spend efficiently while improving return on ad spend (ROAS), reducing cost per acquisition (CPA), and driving conversions at an unprecedented rate.

Challenges

Breaking Through the Noise:
With the flood of holiday promotions, Evry Jewels needed a strategy that would cut through the clutter and capture consumer attention at scale.
Optimizing for Performance at Scale:Many advertisers struggle to maintain efficiency while increasing ad spend. The challenge was to scale aggressively without seeing diminishing returns.
Leveraging Snapchat’s Unique Strengths:
Although Snapchat has proven to be a strong performance platform, many advertisers still underestimate its ability to drive direct sales. Our mission was to unlock its full potential for Evry Jewels.

Our Approach

Leveraging Snapchat’s Advanced Performance Tools

We implemented a data-driven approach using Snapchat’s goal-based bidding and automation capabilities to optimize for conversions in real time. This allowed us to focus spend on the highest-converting audiences while continuously refining the strategy.

Strategic Creative Execution

To resonate with Snapchat’s highly engaged audience, we created compelling full-screen, high-impact creatives that aligned with the platform’s native feel. Our approach included:

User-generated style content to create authenticity and engagement.
Fast-paced, mobile-optimized video ads that showcased Evry Jewels' trendy collections.
Clear call-to-action (CTA) messaging that encouraged immediate purchases.

Influencer Collaborations & Organic Content Amplification

We partnered with Snapchat influencers to boost brand credibility and drive organic reach. This collaboration led to a natural, word-of-mouth effect, enhancing campaign performance beyond paid media.

Precision Targeting & Smart Bidding Strategies

Using lookalike audiences, pixel data, and in-app event optimization, we refined our targeting to reach the highest-intent shoppers. By continuously testing different bidding strategies, we identified the optimal approach to achieve the lowest CPA while maximizing revenue.

Our Approach

The campaign significantly exceeded expectations, delivering record-breaking performance for Evry Jewels.

🚀 +1285% increase in ad spend while maintaining efficiency.
🛍 +4168% surge in purchases, demonstrating the effectiveness of our targeting and creative execution.
💰 -67% decrease in CPA, proving that Snapchat can deliver at scale with the right optimization techniques.

This massive growth not only shattered previous benchmarks but also cemented Snapchat as a key revenue-driving channel for Evry Jewels.

Key Takeaways

Snapchat is a powerhouse for eCommerce. Brands looking for alternative channels to scale should not overlook its performance potential.
Influencer marketing + paid media = winning formula. The synergy between organic influencer-driven content and paid amplification played a crucial role in the campaign’s success.
Continuous testing & optimization drives exponential growth. Our team closely monitored performance, making real-time adjustments to bidding strategies, creative formats, and audience segmentation to maximize impact.

"E.T. Advertisers has set a new standard for how performance marketing is done. Their expertise in leveraging influencer collaborations, organic content, and flawless account setup delivered unprecedented results. A massive +1285% surge in spending and an unbelievable X41 increase in sales, all while slashing CPA by a whopping 67%. Their mastery of best practices and innovative strategies is truly exceptional."

– Nir Ehud, Head of Consumer at Snap Inc.

WANT TO BE OUR NEXT SUCCESS STORY?

CONTACT US NOW

Case Study: How E.T. Advertisers & Snapchat Drove Record-Breaking Sales for Evry Jewels

Overview

Challenges

Breaking Through the Noise: With the flood of holiday promotions, Evry Jewels needed a strategy that would cut through the clutter and capture consumer attention at scale.

Optimizing for Performance at Scale:Many advertisers struggle to maintain efficiency while increasing ad spend. The challenge was to scale aggressively without seeing diminishing returns.

Leveraging Snapchat’s Unique Strengths: Although Snapchat has proven to be a strong performance platform, many advertisers still underestimate its ability to drive direct sales. Our mission was to unlock its full potential for Evry Jewels.

Our Approach

Leveraging Snapchat’s Advanced Performance Tools

We implemented a data-driven approach using Snapchat’s goal-based bidding and automation capabilities to optimize for conversions in real time. This allowed us to focus spend on the highest-converting audiences while continuously refining the strategy.

Strategic Creative Execution

To resonate with Snapchat’s highly engaged audience, we created compelling full-screen, high-impact creatives that aligned with the platform’s native feel. Our approach included:

User-generated style content to create authenticity and engagement.

Fast-paced, mobile-optimized video ads that showcased Evry Jewels' trendy collections.

Clear call-to-action (CTA) messaging that encouraged immediate purchases.

Influencer Collaborations & Organic Content Amplification

We partnered with Snapchat influencers to boost brand credibility and drive organic reach. This collaboration led to a natural, word-of-mouth effect, enhancing campaign performance beyond paid media.

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Precision Targeting & Smart Bidding Strategies

Using lookalike audiences, pixel data, and in-app event optimization, we refined our targeting to reach the highest-intent shoppers. By continuously testing different bidding strategies, we identified the optimal approach to achieve the lowest CPA while maximizing revenue.

Our Approach

Key Takeaways

Snapchat is a powerhouse for eCommerce. Brands looking for alternative channels to scale should not overlook its performance potential.

Influencer marketing + paid media = winning formula. The synergy between organic influencer-driven content and paid amplification played a crucial role in the campaign’s success.

Continuous testing & optimization drives exponential growth. Our team closely monitored performance, making real-time adjustments to bidding strategies, creative formats, and audience segmentation to maximize impact.

– Nir Ehud, Head of Consumer at Snap Inc.

WANT TO BE OUR NEXT SUCCESS STORY?

CONTACT US NOW

Breaking Through the Noise:
With the flood of holiday promotions, Evry Jewels needed a strategy that would cut through the clutter and capture consumer attention at scale.

Leveraging Snapchat’s Unique Strengths:
Although Snapchat has proven to be a strong performance platform, many advertisers still underestimate its ability to drive direct sales. Our mission was to unlock its full potential for Evry Jewels.